Issue 1, 2002

Andreeva A. N. Fashion Marketing of Designer Brands: St.Petersburg Case in the Beginning of the XXI Century

This article is addressed to professional marketers to call attention to the dynamic development of the St.Petersburg fashion market, it's unique features, market players, and development of it's own marketing communications. The specific features of the fashion industry, definition of fashion marketing, the evolution of designer brands in the world fashion market and St.Petersburg fashion market are discussed. The main fashion marketing trends of designer brands are defined for the St. Petersburg market.

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