Issue 1, 2002

Gladkikh I. V., Krivulin N. K. Marketing Research of Price Levels in Differentiated Product Markets

The problem of evaluating the general price level in the market under product differentiation is considered, based on information about retail bid prices. Essential requirements for marketing research and the techniques are proposed. A statistical approach is developed to determine the price level within the proposed method. The results of price level analysis of the local market for computer hardware are presented as an example.

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