Issue 1, 2002

Suvorova E. V. Russian Market as a Part of the Global Market for Marketing Research

This article presents the study of the Russian market for marketing research services, it's place within the structure of the world market, external factors and competitive forces influencing this industry, and entry strategies of international research companies used for the Russian market. The author defines trends in demand and supply and analyzes the local research market in St. Petersburg and it's strategic groups of competing firms. The results of the study of the St. Petersburg market for marketing services, conducted by the author in 1998–2000, and the data provided by Russian and international organizations, are used in analysis. The study makes practical recommendations for new companies planning to enter the market.

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