Issue 2, 2002

Starov S. A., Vilkov V. S. Classification of Main Approaches to Brand Valuation in Russian Companies

In this article, the relevant aspects of brand (trade mark) valuation are discussed. Authors are consistently classifying approaches of brand valuation in terms of their applicability to the Russian market, highlighting main of them: cost, market and profit-based approaches. Special valuation methods within those approaches are analyzed using the experience of Russian companies.

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