ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Published since 2002
Frequency: 4 issues per year
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Issue 2, 2003

Andreyeva A. N. The Concept of Designer Brand Portfolio in Fashion Business: Problem Setting

This article makes an attempt to settle fundamentals for the concept of designer brand portfolio in fashion business. The author examines the issue of designer brands diversification, classifies basic approaches for creating and managing designer brand portfolio. The author’s definition of designer brand in fashion business is proposed.

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Released: Issue 3, 2017
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