Issue 4, 2003

Starov S. A. Creation and Developing of Private Brands for Food Retailers of Modern Russia

This article examines the development of food retailers private brands in Russia. The author’s classification of private brands is proposed, the experience of their distribution in retailing in Europe is systematized. The author focuses on the research of issues related to creating the grounds for efficient development of private brands in Russia.

<< Contents: Issue 4, 2003
<< Go to archive