ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
Go to: 
RUSSIAN
Published since 2002
Frequency: 4 issues per year
About Journal Current Issue Archive Information for Authors E-MAIL / Search

Issue 4, 2003

Starov S. A. Creation and Developing of Private Brands for Food Retailers of Modern Russia

This article examines the development of food retailers private brands in Russia. The author’s classification of private brands is proposed, the experience of their distribution in retailing in Europe is systematized. The author focuses on the research of issues related to creating the grounds for efficient development of private brands in Russia.

<< Contents: Issue 4, 2003
<< Go to archive

All Issues:
 
Обложка последнего номера журнала
Released: Issue 3, 2017
Search in
  
Our address:
3, Volkhovskiy per.
St. Petersburg,
199004, Russia

phone: +7(812) 323-84-52
fax: +7(812) 323-84-51

vestnik@gsom.pu.ru
© 2005 2006 Graduate School of Management, SPbSU