Issue 4, 2004

Katkalo V. S., Moukba V. N. International Hotel Networks: Specificity of Organization and the Typology of Development Strategies

The article explores some peculiarities of network organizational strategies in the contemporary hotel business. Original definition of a hotel network is offered. Following the analysis of specifics of hotel industry and of hotel product the strategic advantages of a network form of business organization for 4*– 5* hotels are discussed. Based on the series of interviews with CEOs of some international hotel networks and on other materials the typology of the most frequently applied development strategies of international hotel networks has been developed.

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