Issue 1, 2005

Makarov A. M. Transforming Management: The Strategy of Organization Management in Contemporary Conditions

Classical conceptions of strategic management developed in the second half of the 20th century no longer conform to new conditions of business environment. Today we have every right to speak about the emergence of new strategic management which aims to ensure timely transformation of a company rather than its long-term survival. Formal strategic planning is currently being replaced by self-organization based on general understanding of the future. The success of a company does not depend only on specific features of a particular branch of industry and allocation of resources within this industry, but it increasingly lies in company’s ability to continuously improve its overall performance and create customer value.

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