ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Published since 2002
Frequency: 4 issues per year
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Issue 2, 2006

Gladkikh I. V., Svetlanova Zh. V. The Measurement of Product Characteristics Importance in Marketing Research

The article presents the techniques of measurement of product characteristics importance, which allows to overcome limitations of existing techniques. The technique allows to take into account changes in product characteristics importance in dependence of range of characteristics levels.

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Released: Issue 3, 2017
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