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Published since 2002
Frequency: 4 issues per year
Frequency: 4 issues per year
|
Published since 2002
Frequency: 4 issues per year |
|
Issue 2, 2006Gladkikh I. V., Svetlanova Zh. V. The Measurement of Product Characteristics Importance in Marketing Research The article presents the techniques of measurement of product characteristics importance, which allows to overcome limitations of existing techniques. The technique allows to take into account changes in product characteristics importance in dependence of range of characteristics levels. << Contents: Issue 2, 2006 |
 Released: Issue 4, 2023
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