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RUSSIAN
Published since 2002
Frequency: 4 issues per year
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Issue 2, 2006

Yuldasheva O. U. Cognitive Approach to Potential Demands Development on the Companys Products

In this article are considered the problems of Potential Demands Development on the companys products in modern market conditions characterized by growing difficulties in the promotion products process to the consumers. The author supplies to use cognitive approach to research the Methodology of Potential Demands Development on the market. The cognitive approachs focus is the consumers consciousness and cognitive process determined consumers motivation and behavior. Used cognitive approach the author develops Cognitive Marketing Conception and actualizes the role of emotions in consumers behavior.

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Released: Issue 2, 2017
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