Issue 2, 2006

Yuldasheva O. U. Cognitive Approach to Potential Demand’s Development on the Company’s Products

In this article are considered the problems of Potential Demand’s Development on the company’s products in modern market conditions characterized by growing difficulties in the promotion products process to the consumers. The author supplies to use cognitive approach to research the Methodology of Potential Demand’s Development on the market. The cognitive approach’s focus is the consumer’s consciousness and cognitive process determined consumer’s motivation and behavior. Used cognitive approach the author develops Cognitive Marketing Conception and actualizes the role of emotions in consumer’s behavior.

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