Issue 3, 2006

Kouchtch S. P. Partner Relationships of Industrial Company: The Main Approaches to the Development of the Relationship Marketing Coordination Mechanism

The article proposes an original approach to the definition of the «mechanism for coordination of relationship marketing processes». The main emphasis is put on the research on the determinants of formation of the coordination mechanism in the sphere of management of the whole range of company's partner relationships. We analyze in particular the mechanism for coordination of company's relationships customers and suppliers. Furthermore we investigate the specific of the coordination mechanism formation in Russian industrial markers.

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