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Published since 2002
Frequency: 4 issues per year
Frequency: 4 issues per year
|
Published since 2002
Frequency: 4 issues per year |
|
Issue 3, 2006Starov S. A. Implication of Kevin Keller’s Customer-Based Brand Equity This article addresses specific issues in brand management at the stages of decaying maturity and declining life cycles. The author applies Kevin Keller’s customer-based brand equity model to implicate complex approach in developing marketing efforts for brands revitalizing. << Contents: Issue 3, 2006 |
 Released: Issue 4, 2023
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