ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
Go to: 
RUSSIAN
Published since 2002
Frequency: 4 issues per year
About Journal Current Issue Archive Information for Authors E-MAIL / Search

Issue 3, 2006

Starov S. A. Implication of Kevin Keller’s Customer-Based Brand Equity

This article addresses specific issues in brand management at the stages of decaying maturity and declining life cycles. The author applies Kevin Keller’s customer-based brand equity model to implicate complex approach in developing marketing efforts for brands revitalizing.

<< Contents: Issue 3, 2006
<< Go to archive

All Issues:
 
Обложка последнего номера журнала
Released: Issue 4, 2023
Search in
  
Our address:
3, Volkhovskiy per.
St. Petersburg,
199004, Russia

phone: +7(812) 323-84-52
fax: +7(812) 323-84-51

vestnik@gsom.pu.ru
© 2005 2006 Graduate School of Management, SPbSU