ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Published since 2002
Frequency: 4 issues per year
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Issue 3, 2006

Kiryukov S. I. Formation and Development of Marketing Logistics

This article is devoted to the problems of formation and development of new academic discipline — marketing logistics. The evolution of academic views marketing logistics is analysed, the changing of marketing logistics environments, historical aspects of marketing logistics, are considered, different variants of discipline’s definition are brought, the basic functions of marketing logistics are studied in this article.

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Released: Issue 1, 2018
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