Issue 2, 2007

O. U. Yuldasheva, S. V. Nikiforova, S. U. Polonsky. The Business Organization Methodology Based on the Consumer’s Value Creation Chain (on the Case of Construction Corporation)

The authors affirms that there is interconnection between the change of consumer’s value structure and business structure (corporation’s architecture). The change of business structure leads to arising of new organization forms — outsourcing, franchising, networks and etc. The focus of the research is modern Business Organization Methodology (in forms of Corporations) based on analysis and optimization of the Consumer’s Value Creation Chain. The authors consider the problems of Business Organization in Construction Industry.

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