ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Published since 2002
Frequency: 4 issues per year
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Issue 2, 2008

Novatorov E. V. A Comparative Analysis of Approaches to Conceptualize Theory of Services Marketing

The study attempts to conduct a comparative analysis of different approaches to conceptualize theory of services marketing. Advantages and shortcomings of different international approaches are considered and discussed. Based on results of analysis a basic model of services marketing is suggested which could be useful as to the experts working in sphere of services, and is offered to the teachers of this discipline in the Russian high schools.

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Released: Issue 2, 2018
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