ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Published since 2002
Frequency: 4 issues per year
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Issue 2, 2009

Shadrina S. V. Teens’ Consumer Behaviour: The Main Factors of Influence

This article presents a brief description of adolescents as consumers, and an overview of the key influences on their behavior when making purchasing decisions. Particular attention is paid to the influence of family on the consumer socialization of adolescents in which they learn to market. The results of an empirical study of adolescents Arkhangelsk region (12–17 years), which may be useful as a practice of working with products and services for teens, so researchers of age differences in consumer behavior. Keywords: Consumer Behavior, Teens, Consumer Socialization, Purchase.

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Released: Issue 1, 2018
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