Issue 1, 2010

Gladkikh I. V., Svetlanova Zh. V. Managing Buyers’ Price Perceptions.

The authors of this paper attempt to develop the methodological base for management of consumers’ perception of prices by developing the integrated model of price evaluation process and the analysis of basic evaluation criteria’s usage. The primary theoretical findings are developed by the authors on the basis of the marketing research conducted in April–May 2009. The research dealt with the consumers’ perception of prices on education services in St. Petersburg and Moscow. Keywords: Prices, Price Perception, Price Evaluation, Education Services.

<< Contents: Issue 1, 2010
<< Go to archive