- .  .
Go to: 
Published since 2002
Frequency: 4 issues per year
About Journal Current Issue Archive Information for Authors E-MAIL / Search

Issue 1, 2010

Gladkikh I. V., Svetlanova Zh. V. Managing Buyers Price Perceptions.

The authors of this paper attempt to develop the methodological base for management of consumers perception of prices by developing the integrated model of price evaluation process and the analysis of basic evaluation criterias usage. The primary theoretical findings are developed by the authors on the basis of the marketing research conducted in AprilMay 2009. The research dealt with the consumers perception of prices on education services in St. Petersburg and Moscow. Keywords: Prices, Price Perception, Price Evaluation, Education Services.

<< Contents: Issue 1, 2010
<< Go to archive

All Issues:

Released: Issue 1, 2018
Search in
Our address:
3, Volkhovskiy per.
St. Petersburg,
199004, Russia

phone: +7(812) 323-84-52
fax: +7(812) 323-84-51

© 2005 2006 Graduate School of Management, SPbSU