ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
Go to: 
RUSSIAN
Published since 2002
Frequency: 4 issues per year
About Journal Current Issue Archive Information for Authors E-MAIL / Search

Issue 4, 2010

Andreeva A. N., Girinova O. A. Shalimar: Perfume of the Century or Destruction of a Legend? (Case Study).

Shalimar perfume brand has been around 85 years. Since its creation in 1925 untill the present time, Shalimar is actively promoted through print advertising campaigns. Did advertising communications support Shalimar’s brand identity for decades or vice versa — destroyed the legend of French perfumery — are the main questions to be answered after an acquaintance with the materials of this case study. Keywords: Perfumes, Print Advertising, Guerlain, Shalimar, Brand Identity, Brand Personality.

<< Contents: Issue 4, 2010
<< Go to archive

All Issues:
 
Обложка последнего номера журнала
Released: Issue 4, 2023
Search in
  
Our address:
3, Volkhovskiy per.
St. Petersburg,
199004, Russia

phone: +7(812) 323-84-52
fax: +7(812) 323-84-51

vestnik@gsom.pu.ru
© 2005 2006 Graduate School of Management, SPbSU