Issue 2, 2011

S. I. Kiryukov. Marketing Channel Management Theory Evolution

In this article the problems of marketing channel management theory evolution are analyzed. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel management theory evolution are provided. Perspectives of marketing channel management theory development are considered. Keywords: Marketing Channels, Distribution Channels, Marketing Channel Management Theory, Strategic Marketing Channel Management, Demand Chain Management.

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