ВЕСТНИК Санкт-Петербургского университета. Серия менеджмент.
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Published since 2002
Frequency: 4 issues per year
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Issue 2, 2012

Minina V. N. Organizational Trust as Intangible Asset of the Company: The Problem of Measuring

The article presents a critical analysis of scientific approaches to investigating trust as intangible asset of the company. The author shows that in order to ensure comparability of the results of empirical research and to make appropriate recommendations to management it is necessary to develop a special theory for measuring organizational trust. One can find in literature the attempts to create such a theory. Two concept of measuring organizational trust are examined — the concept of H. Smyth and the concept of D.& M. Reina. Both of these concepts are reflected the essence of organizational trust most precisely. However, the author notes the limitations of the concepts analyzed and makes some recommendations on development of research program for organizational trust study. Keywords: Trust, Organizational Trust, Transactional Trust, Levels of Trust, Factors and Conditions of Trust, Components for Trust, Characteristics of Trust, Trust Culture, the Concept of Trust Measuring, Research Program for Organizational Trust Study.

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