Issue 2, 2013

Pikuleva O. A., Golubeva A. A. It Is a Friendly Merger, or How to Involve the Public in the Development of the Area?

The case is designed for practical work of students studying the disciplines: “Management in the Public Sector”, “Municipal Management”, “Territory Management”, “Communication Management in State and Municipal Government.” The main issue under investigation — ensuring public trust to local government under territorial and administrative reforms. The case allows to apply tools of strategic analysis to the study of the external and internal environment of the municipality, to train in developing an effective communication strategy, taking into account the characteristics of the external environment. Particular attention is paid to the new approaches to communication with key stakeholders of the territory. Keywords: merger of municipalities, community, communication and crowdsourcing in municipal management, development of the territory.

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