Issue 1, 2014

Villo S. V. Managing Risks of Stakeholder Pressure in the System of Corporate Social Performance

The article raises the question of management of risks of stakeholder pressure in the system of corporate social performance. Stakeholder pressure is explained from the perspective of social amplification of risk. In accordance with the explanation provided, relevant elements of corporate social performance are determined - namely, dialog and communication forms of stakeholder interaction. The article also describes the relationship between the degree of overlap of stakeholders’ arguments by firm’s arguments and the likelihood of stakeholder pressure. Finally, the unreasonableness of the use of objective assessment of hazard in the management of stakeholder pressure is justified. Keywords: stakeholder pressure, emotional reaction, perceived risk factors, dialogue.

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