Issue 2, 2005

Raevskij M. V., Lovcjus V. V., Lovcjus V. S., Zlobina O. A., Mikhailova L. A. Strategic Development of Fashion Retail Objects: The Analysis of the Adaptability of Concepts

The authors have defined and described the tendencies existing in the clothes market of St.Petersburg, have categorized concepts of objects in clothes retail trade and analyzed adaptability of concepts in relation to the revealed tendencies. On the basis of the analysis the most perspective concepts are chosen. Practical use of the research results lies in the sphere of choice of the key concept for a certain object of clothes retail trade within the framework of development of a proved strategic scenario of its growth.

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