Issue 3, 2011

Gladkikh I. V., Mikhaylina A. P. «Kronverk Cinema»: How Much is the Ticket to the Movies? (Case Study).

The case was written for use in multilevel study programs within the courses «Pricing» and «Marketing» when studying pricing strategy development issues. The data presented in the case is based on field research conducted in the company «Kronverk Cinema». The case gives an insight to the conditions and prospects for the development of differential pricing technologies, including price structure planning. Keywords: Pricing Strategy, Differential Pricing, Price Structure, Cinema Market.

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