Contents: Issue 1, 2017

Special Issue: Brand Management

From the Editorial Board

Domnin V. N., Starov S. A. Evolution of Key Concepts of Brand Management. Summary >>

Muravskii D. V., Smirnova M. M. Brand Alliances in Contemporary Marketing Theory Summary >>

Kusraeva O. A. Contemporary Branding Theory: Division of Approaches according to Functional Perspective. Summary >>

Alexandrovskiy S. V., Fomenkov D. A. Brand Personality Evaluation: The Case of Universities in Nizhny Novgorod. Summary >>

Tsoi M. E., Shchekoldin V. Yu., Dolgikh I. V. Methodology Development and Implementation for the Estimation of the Brand’s Personification on the Example of Fashion Apparel Market. Summary >>

Ochkovskaya M. S. Luxury Brands Consumption: The Segment of “Chandlers”. Summary >>

Gladkikh I. V. Baltika Breweries: Product-Line Pricing and Brand Positioning (Case Study). Summary >>

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